About Us

Our Mission is to promote ease in travel organizing by providing products and services that make planning and packing for trips simple, convenient and stress-free.

The journey of building our brand began with the realization that our great interest in traveling - road trips, hiking, exploring and discovering different destinations both locally and internationally - could be channeled into something useful for the wider travel community rather than just personal fulfillment.

In 2012 we launched a travel blog, where travelers submitted stories of personal travel experiences, which were consolidated into monthly posts and publicly shared through the Wonder Pursuit website. The platform was created as a safe space for like-minded people curious about the world, to connect and freely express themselves. Currently, our community engages through social media under a similarly titled travel group.

Our business name Wonder Pursuit - which is a description of why most people embark on certain journeys, activities or adventures - represents our dedication in supporting everyone to fulfil their dreams of achieving wonder through travel.

For context, the word "Wonder" describes a situation of possessing a desire or curiosity to know something, or even better, "a feeling of amazement mixed with admiration, due to having seen or experienced something beautiful, unexpected, unfamiliar, or inexplicable."

Across the globe, millions of people travel daily from place to place using different modes of transport for documented or unknown reasons. Among them, the largest group are leisure travelers in pursuit of wonder. 

Our store is a true expression of our dedication to helping such travelers fulfil their desires, through destination research, planning and designing trips and packing techniques that are simple, convenient and appropriate for a variety of needs and activities.

We offer a wide range of high-quality essentials for all types of travelers and trips, with a goal to enhance peace of mind and fulfilment. Our product selection includes apparel, gear, accessories, gadgets and much more. We ensure each item is practical, functional, durable and primarily chosen to address demands for security, comfort, style and/or convenience.

As we continue to build, we strive to grow in such a way that renders a positive impact to the travel community and beyond. We learn and improve through your feedback and input - it is what keeps us motivated.